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William Hill, TwinSpires Give TN Sports Bettors Additional March Madness Options

Bettors now have more wagering options than ever for March Madness in Tennessee with the launch of William Hill and TwinSpires Sportsbooks.

One Tennessee online sportsbook was sidelined just as March Madness began. But two others launched just in time for the NCAA men’s basketball tournament.

William Hill and TwinSpires both went live in Tennessee just before the first games tipped off.

That brings the total number of Tennessee sportsbooks to six. For the first part of March Madness, there were only five sportsbooks up and running as Action 24/7‘s license had been suspended.

But an injunction granted to the Nashville-based site has it up and running again.

William Hill becomes fifth TN sportsbook

In January, the Tennessee Education Lottery (TEL) approved three new operator licenses. One was for American Wagering, Inc., the Nevada-based gaming company acquired by William Hill in 2011 to enable the company’s expansion into the US.

The new William Hill Tennessee sportsbook began taking its first bets on March 11, 2021, just over a week before March Madness tipped off.

William Hill began in London way back in the 1930s. Today the bookmaker operates approximately 2,000 retail locations across the UK and has become one of the most recognizable betting brands in the world.

Since the federal prohibition on states offering sports betting was lifted in 2018, William Hill has endeavored to become involved in every state that wagering on sports is legally permitted. Including Tennessee, William Hill now operates retail and/or online sportsbooks in 15 different states.

In addition, William Hill operates in the District of Columbia and the Bahamas.

The William Hill sportsbook can be accessed on a desktop or laptop via any web browser. Users in Tennessee can also place wagers using the William Hill app for either Apple (iOS) or Android mobile devices.

To commemorate its first year of operation in Tennessee, William Hill is currently offering new sign-ups the chance to make one risk-free bet of up to $2,021 during their first seven days on the site.

Make it six: TwinSpires tips off just in time for hoops hoopla

At that January meeting, the TEL also approved an operator license for Churchill Downs Interactive Gaming. Churchill Downs’ online sportsbook TwinSpires launched on March 19, 2021, just in time to accept wagers on the “First Four” play-in games that kicked off March Madness.

The Churchill Downs brand dates back to 1875 and the first running of the Kentucky Derby at the Churchill Downs racetrack in Louisville, Kentucky.

In recent years, the company’s interactive arm has overseen the growth of its TwinSpires online racebook where most of the US can participate in off-track betting on horse races.

Meanwhile, Churchill Downs launched BetAmerica in 2007. Initially, BetAmerica was horse race betting only. BetAmerica eventually began incorporating other types of online gaming, including sports betting.

At the start of 2021, Churchill Downs announced it would rebrand BetAmerica as TwinSpires, thereby merging its online operations under the same name. The rebranding is ongoing and will likely be complete by this summer.

Tennessee marks the seventh different state in which Churchill Downs operates a sportsbook. Like William Hill, Tennesseans can place wagers either via computer or a mobile device, with the TwinSpires app available both for iOS (Apple) and Android devices.

Also like William Hill, TwinSpires has welcome bonuses and other offers available to new users, including some March Madness-related promotions.

WynnBET potential seventh Tennessee sportsbook

As noted, that makes six online sportsbooks in Tennessee:

  • Action 24/7
  • BetMGM
  • DraftKings
  • FanDuel
  • TwinSpires
  • William Hill

A seventh operator, Wynn Sports Interactive, has additionally been approved for an operator license. That means a WynnBET sportsbook will be launching in Tennessee sooner than later.

Action 24/7 back in the game

As mentioned earlier, the Action 24/7 sportsbook had been forced to the sideline on March 18.

The TEL suspended the sportsbook’s license in response to multiple allegations of violations. Action 24/7 then filed a lawsuit in response. Read here for an overview of the Action 24/7 situation.

Following a mid-week hearing, on Friday, March 26, a Nashville judge granted an injunction to Action 24/7 to reinstate its sports betting license pending the resolution of the site’s regulatory issues.

That brings Action 24/7 back in action, for now, giving Tennessee sports bettors six choices of sportsbooks where they can place their March Madness wagers.

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